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Function: noun
Etymology: Trojan-ism (Trojan: from Latin trojanus of Troy, from Troia, Troja Troy, from Greek Trōïa)

1. Trojanism is the camouflagic, imperialistic policy that companies use to sell their products and extend their power. The brand acts as a trojan horse of the culture imperialism, and becomes the port for selling cultural identities and ideals that add to the spread of consumerist lifestyle. [1]


(Andrea Katsavra, 25-11-2007)
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