Trickle Down Effect
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1. It is a marketing phenomenon that affects many consumer goods, including new technology and fashion. Initially a product may be so expensive that only the wealthy can afford it. Over time, however, the price will fall until it is inexpensive enough for the general public to purchase. One modern day example of the Trickle-Down effect would be the iPod. The iPod was priced at around 250 dollars in 1998 (the year it was introduced), over time dropped in price, and now that same model is worth about 37 dollars.

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(Jordi Rosés, 26/11/07)
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