\tran(t)s-‘ pə-‘bli- ‘sīt\
Etymology : Transfer + Publicty
1. a product or a company which, intentionally makes use of the immense publicity of another existing / established brand by way of using its graphic or name in a manipulative way.
2. The technique feeds on graphic memory of the consumer embedded by replasent advertising.
(hemant Purohit, 26.11.2007)
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