Negativity Effect

Pronounciation: negu'tivutee i'fekt
Function : noun

1: The opinions/decisions are often based on negative pieces of information that have a greater impact than the positive ones which thus leads to the lack of stability.

Bibliography

http://jtp.sagepub.com/cgi/content/abstract/9/2/189 http://ageconsearch.umn.edu/bitstream/123456789/24071/1/wp050129.pdf

(renu gupta)
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