Mass Identity
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ˈmas ī-ˈden-tə-tē, ə-
Etymology : mass + identity
function : Noun

1: The idea of identifying with one another and as a group to satisfy the fundamental urge of 'belongingness' in human beings and overcome insecurity caused by alienation in our society.
2: The most popular stand with which people identify only to avoid isolation and continue be a part of the group.

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(hemant Purohit, 10.12.2007)
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