Glocalization
\ˌglō-kə-lə-ˈzā-shən\
Etymology : Glo-of, relating to, or involving the entire world , and Local-Middle English localle, from Late Latin localis, from Latin locus place
Function: noun
1. Process of making make a local product part of the Global market through electronics devices, internet or another communication device.
Bibliography
1. Cerveza Presidente, a dominican beer that is getting in the global market
(bianny poueriet, 4/12/07)
Tag this site in
del.icio.us.
page revision: 6, last edited: 08 Dec 2007 17:00
