Custo-markstrat
Pronunciation: [kʌ́stə - mɑːrkstrǽt]
Etymology: from Customize + marketing + strategy
Function: noun
Kind of marketing strategy or service which exposes a certain manufacturing process to suit the diversity demands of customers.
Eg. Nike-‘NikeID’, IKEA-‘make yourself’, Puma-‘Mongolian BBQ’
[1]
Associated Words + Links
customedia
adentity
Bibliography
(Ki Hoon)
Tag this site in
del.icio.us.
page revision: 7, last edited: 11 Dec 2007 14:05
