Custo-markstrat

Pronunciation: [kʌ́stə - mɑːrkstrǽt]
Etymology: from Customize + marketing + strategy
Function: noun

Kind of marketing strategy or service which exposes a certain manufacturing process to suit the diversity demands of customers.
Eg. Nike-‘NikeID’, IKEA-‘make yourself’, Puma-‘Mongolian BBQ’

[1]

Associated Words + Links
customedia
adentity

Bibliography

1. http://i93.photobucket.com/albums/l74/toheejin/nikeid.jpg

(Ki Hoon)
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