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ɑːmɑt -mɑːrkstrǽt
Etymology : from amateur targeted maketing strategy.
Function: noun.

1: Kind of marketing strategy that is used to better appeal to the amateur sports players.
Instead of displaying successive moments or super stars it shows amateur models or their moment of despair and emphasize the sports itself not the winners.

1. missing reference

(ki hoon nam, 26/11/07)
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